About Us

Alpine Sewing Machine Co. is the ONLY full service sewing machine dealer in the Roanoke area, offering
top quality brands from BERNINA, Elna, Janome, and Horn. Whether you're looking for a machine for basic sewing or a more versatile model for crafting, embroidery or quilting, we'll help you select a machine that best suits your lifestyle or budget needs.   


The Sigrist family, owners of Alpine Sewing Machine since 1976, are known for their unique style of personal customer service, as well as their expert knowledge of the sewing machine business. That's just one of the many reasons why our store is an award-winning BERNINA, Janome, and Elna dealer (we're also a certified dealer of the Sewing Dealers Trade Association). As former Elna factory employees, the Sigrists are happy to share their vast skills and experience with our customers through exceptional in-house machine repair
(a Roanoke area exclusive), personalized assistance, and thorough, hands-on machine training.

At Alpine Sewing Machine Co., EVERY purchase is important and comes with complimentary machine mastery classes to improve the capacity, confidence, and success of each customer. No matter your skill level, we're here to guide you through your sewing journey with friendly, down-home service, expert product advice, and individualized assistance.


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